Rebranding – The Affiliate Problem
Rebranding is a main Affiliate problem
For every 10 affiliates who initially show an interest in distributing your free book maybe just one will actually do it.
Just 1 out of 10.
What’s the problem ?
Why don’t affiliates rush to rebrand free useful books so they can cash in on this very effective way to sell a product ?
The Rebranding Problem
Well consider what an affiliate needs to do to promote a PAID product.
He simply plugs his affiliate-id into a link, for example in the case of ClickBank
But in order to promote a free book he needs to carry out the following steps
- he downloads a rebranding package.
- he has to read and understand the rebranding instructions.
- he runs the rebranding program.
- he uploads the rebranded book to his web site.
- ideally he then needs to set up a web page with some content leading to the book rather than just providing a direct link to a book.
For example take the free book – no sign-up is required Forum Marketing SuperTips. If you were to promote it using your own separate branded copy at your site you can’t expect your readers to download it just by saying ‘heres a good book about how to profit from forum postings’ and give them a download link.
Ideally you would want them to see the very same write-up used at the vendors site – just the way an affiliate link works for a paid product.
Isn’t it easier just to give out an affiliate link ?
Of course it is.
And that’s why you can get hundreds of affiliates but few of them will bother to rebrand a book.
But there’s even more bad news. Many affiliates may not even own a web site. We’ve just ruled out a huge army of newbies – beginners taking their first steps in Internet marketing and sensibly starting out on the affiliate route.
If only rebranding was as simple as providing an affiliate link.
Well it can be. Read on . .
There are actually two solutions.
1) On the fly ebook rebranding.
This means that when a visitor requests an ebook at a site a rebranded version is instantly generated.
This is only feasible with PDF files not EXE files. Because of the technical difficulty of rebranding existing complex PDF files such solutions are currently rare and expensive.
However we will show you a product, Ultimate Rebrander, which will allow you to create a PDF ebook from an HTML file and perform on the fly rebranding.
It uses a restricted set of HTML tags which means you do not have the full set of Adobe features but this is offset by having all-in-one the triple functions of PDF creation, rebranding and on the flyprocessing – allowing your affiliate to simply promote one link.
2) The ClickBank ‘cookie’ solution.
Technically the solution is to get the affiliate cookie on the customer’s computer at the time of download. You don’t need to make any change to the book itself which means that you can use this method for both PDF books and EXE books.
The only limitation is that you can only allow ‘rebranding’ of products in your ClickBank account, which should be sufficient for your purpose.
This solution is described in more detail in the book Viral Marketing SuperTips. It’s a FREE book – NO sign-up is required.
Apart from leaving your affiliate with no further work to do (as regards producing a rebranded book and making it accessible at his site) there are two more great benefits for YOU.
- There is only one version of the book – the one at your site. You don’t have the situation where different rebranded versions are available at different sites.
- Once a rebranded book is produced with the old method it is out of your control, the rebrander can market it in any way possible. With this method readers must come to YOUR site to obtain the book and you can obtain their contact details for list building.
We have shown you a strategy that can be used to sell any product using fundamental pillars of Internet marketing – techniques which will never become obsolete.
And that’s the way to solve the getting paid problem.
On the next page we supply the tools like Viral Marketing plus to help you carry out this strategy.
Back from Rebranding to Affiliate Tips.